The secret behind a brilliant hair colour transformation is the bleaching powder. Hair bleaching is a chemical dye technique that strips colour from hair. Chemical agents used during the hair bleaching process break down pigmentation through oxidation. Sections of the hair are hydrolysed and the protective lipid layer of the hair cuticle is destroyed. This results in a dry, brittle hair that is more porous. Hair strength and elasticity is diminished.With respect to dry hair dye treatments, the best results are obtained with optimally formulated powdered hair dye formulations.
Optimising powdered hair dye formulations
EMD Performance Materials has launched a unique class of cationic encapsulated microsystems (CEMs) specially designed to address hair care needs. Marketed under the name Lipcuat™, this unique molecule contains encapsulated ingredients that are perfectly suited for a variety of formulations including shampoos, conditioners, and