The first instalment of Sun Chemical’s ‘What’s IN Asia’ trends programme highlights the ‘Guochao’ story from China, top selling beauty products in Japan and the ‘simple and subtle’ trend in Korea
The first instalment of Sun Chemical’s ‘What’s IN Asia’ trends programme highlights the ‘Guochao’ story from China, top selling beauty products in Japan and the ‘simple and subtle’ trend in Korea. It also offers accompanying formulations so customers can achieve these looks.
Formulations include Diamond Liquid Eyeshadow, Pearl Pink Makeup Setting Spray and Maple Red Lip Mud. The latter is said to offer a clay- and mud-like texture while delivering a matte and satin finish. This, the company said, reflects “consumers’ wish to try something new in a return to colour cosmetics post-pandemic”.
To achieve this effect, the formulation highlights the newly combined Sun Chemical cosmetics portfolio, drawing on both absorption pigments and effects.
‘What’s IN Asia’ is to be a six-monthly trends programme that seeks to offer customer insights on what is trending in the Asia-Pacific cosmetics market, in terms of colours, textures and movements.
