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Sun Chemical: What’s new in Asia?

The first instalment of Sun Chemical’s ‘What’s IN Asia’ trends programme highlights the ‘Guochao’ story from China, top selling beauty products in Japan and the ‘simple and subtle’ trend in Korea

The first instalment of Sun Chemical’s ‘What’s IN Asia trends programme highlights the ‘Guochao’ story from China, top selling beauty products in Japan and the ‘simple and subtle’ trend in Korea. It also offers accompanying formulations so customers can achieve these looks.

Formulations include Diamond Liquid Eyeshadow, Pearl Pink Makeup Setting Spray and Maple Red Lip Mud. The latter is said to offer a clay- and mud-like texture while delivering a matte and satin finish. This, the company said, reflects “consumers’ wish to try something new in a return to colour cosmetics post-pandemic”.

To achieve this effect, the formulation highlights the newly combined Sun Chemical cosmetics portfolio, drawing on both absorption pigments and effects.

‘What’s IN Asia is to be a six-monthly trends programme that seeks to offer customer insights on what is trending in the Asia-Pacific cosmetics market, in terms of colours, textures and movements.

 

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Upcoming Events

in-cosmetics Formulation Summit

Leonardo Royal Hotel, London
29 - 30 November

SCC 75th Annual Scientific Meeting & Showcase

Sheraton NY Times Square (New York)
13-15 December 2021

in-cosmetics Global 2022 - Paris

1 Pl. de la Porte de Versailles, Paris
5 - 7 April 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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