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Beraca’s new coloured clays

Brazilian firm Beraca has introduced Berashades, a palette of five naturally coloured, sustainable clays for cosmetic use: Ivory, Beige, Bronze, Caramel and Ebony

Brazilian firm Beraca has introduced Berashades, a palette of five naturally coloured, sustainable clays for cosmetic use: Ivory, Beige, Bronze, Caramel and Ebony. By mixing these, the company says, “it is possible to mix and match and customise more than 3,000 colour combinations in celebration of the different skin tones”.

Key properties include being 100% natural, vegan and cruelty-free, with no added TiO2 and ease of formulation. The phytosilicates present in the clays naturally filter out impurities. Berashades is also claimed to allow coverage with a natural appearance and a matte effect, in addition to stable colour, as a result of the simultaneous micronisation process.

In addition, Beraca is launching a digital platform called the Berashades Mixer, enabling formulators to create their own shades with simultaneous access to different levels of benefits delivered by the ingredient, such as hydration, skin barrier function and firmness. This technology aims to assist professionals in time-to-market with scientific precision in each of the tones created.

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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