Following piloting in Europe, Arcade Beauty, which specialises in beauty sampling, has created a new division called Arcade Beauty Retail, which it will roll out in North America in 2022
Following piloting in Europe, Arcade Beauty, which specialises in beauty sampling, has created a new division called Arcade Beauty Retail (ABR). “The new group will provide end-to-end services to the beauty and retail segments featuring formulation, manufacturing, packaging and marketing,” the company said. It will be rolled out in North America in 2022.
ABR focuses on anticipating customer needs in terms eco-friendly, innovative packaging and delivery systems and sustainable materials and offers a global market catalogue dedicated to skin, hair and body care. These will be produced locally in different regions for shorter lead times.
“The toxicology-approved, high-performance formulas are clean, natural and unique and address the growing DIY and ‘at-home salon trend that is expected to continue post-pandemic,” Arcade said. “Many of the formulas are water-free and feature uncomplicated but highly effective ingredient stories for greater ease of use.”
