Symrise enters JV with Groupe Neroli
Symrise has formed a joint venture with the French fragrance manufacturer Groupe Neroli, in which it will have a majority stake
Symrise has formed a joint venture with the French fragrance manufacturer Groupe Neroli, in which it will have a majority stake. Together with local partners, the two firms are building a fully equipped factory in the Grasse region of southern France, complete with R&D and ingredient development laboratories.
Symrise said that it “wants to sustainably expand its capacity in naturals, increase production of backward integrated ingredients, and create new and greater capabilities in flowers and Mediterranean materials”. It will bring its expertise in sustainable ingredients from further afield, while Groupe Neroli will contribute its 35+ years of experience in the cultivation and exploitation of perfume plants.
“The venture intends to establish long-term partnerships with local farmers and promote the richness of most emblematic flowers of the region – including rose, jasmine, orange blossom and mimosa,” Symrise said. It will also work with proprietary materials grown in other parts of the world, including Madagascar.