As part of its France’s solid skincare and make-up strategy MS Beautilab has acquired GI Picco’s, which, it said “strengthens MS Beautilab’s product assortment and thus completes its historical know-how”
As part of its France’s solid skincare and make-up strategy MS Beautilab has acquired GI Picco’s, which, it said “strengthens MS Beautilab’s product assortment and thus completes its historical know-how”. This also brings the company’s total footprint to three make-up and skincare R&D laboratories in France, Italy and Switzerland), four production sites and a further ‘to be unveiled’ venture.
“GI Picco’s technology is next-generation in powder manufacturing. They offer incredibly creative and attractive solutions that are influenced by the world of design, art and Italian fashion,” said MS Beautilab CEO Olivier Salaun.
A key GI Picco’s technology is top injection. This is said to make it possible to formulate powders from a mix of solid and liquids, leading to creamier, more luxurious and more luminous formulae that are higher in iridescence than pressed powders.
“Unlike back injection, top injection lets several shades to be poured without a separator, allowing for varied compositions, three-dimentional decorations and the customisation of a palette. Patterns that are raised or embossed, pearlescence, glitter effects - anything is possible,” claimed Enrico Colombo, director of operations at GI Picco’s.
