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The truth about natural fragrances

Misunderstandings and misconceptions abound over what ‘natural’ really means in fragrances. We spoke with four experts from Iberchem to clarify matters

The increasing demand for natural ingredients in the fragrance industry suggests changes are coming in both creative and commercial terms. From marketing experts to perfumers, many professionals in the industry must adapt their work to this demand by integrating the concept of ‘naturals’ into their practices

But there are still a lot of misunderstandings and misconceptions surrounding the concept of ‘natural’ when we talk about fragrances. For instance, many consumers purchase products with natural fragrances motivated by the false belief that, because they are natural, they are necessarily healthier and better for the environment

To better understand how the demand for natural fragrances has impacted the fragrance sector, we interviewed four professionals from fragrance manufacturer Iberchem, who work in four different departments of the company: Luz Vaquero, head perfumer; Laura Nicolas, regulatory affairs manager; María Ángeles Lopez, fragrance development manager; and Sylvain Massé, marketing manager. What does this shift towards naturals mean for each of them? How are they adapting to it? Let us find out.

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Upcoming Events

PCHi China 2023

The China Import and Export Fair Complex, Guangzhou
15-17 February 2023

SCSS - Conference & Laboratory Workshop

Republic Polytechnic - Woodlands Ave 9, Singapore 738964
Thur 16th & Fri 17th March 2023

in-cosmetics Global 2023 - Barcelona

Fira Barcelona Gran Via
28 - 30 March 2023

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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