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The truth about natural fragrances

Misunderstandings and misconceptions abound over what ‘natural’ really means in fragrances. We spoke with four experts from Iberchem to clarify matters

The increasing demand for natural ingredients in the fragrance industry suggests changes are coming in both creative and commercial terms. From marketing experts to perfumers, many professionals in the industry must adapt their work to this demand by integrating the concept of ‘naturals’ into their practices

But there are still a lot of misunderstandings and misconceptions surrounding the concept of ‘natural’ when we talk about fragrances. For instance, many consumers purchase products with natural fragrances motivated by the false belief that, because they are natural, they are necessarily healthier and better for the environment

To better understand how the demand for natural fragrances has impacted the fragrance sector, we interviewed four professionals from fragrance manufacturer Iberchem, who work in four different departments of the company: Luz Vaquero, head perfumer; Laura Nicolas, regulatory affairs manager; María Án

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

SCS Formulate 2022

Coventry Building Society Arena
15 - 16 November 2022

8th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
29 - 30 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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