The skin microbiome: cultivating innovation

Scientific understanding of the skin microbiome continues to expand bringing new opportunities for product innovation. In recent years, the consumer market has seen a wave of ‘biome’ products launched. However, we have only scratched the surface of what might be possible in this exciting field.

There is much potential for knowledge of the skin microbiome to underpin advancements in personalised, effective skin care. Activity is likely to target skin health for people of different ages, ethnicities and genders, as well as in various geographies due to the impact of environmental factors. Skin problems such as acne, rosacea, eczema and psoriasis are already receiving attention, and this is set to continue. Additional areas that benefit from increased knowledge of the skin microbiome include scalp care, body odour control, wound care and intimate care. All these categories offer prospects for new product development. 

To achieve competitive differentiation and consumer appeal, new products are likely to require both diagnostic technology and formulation expertise. There are also regulatory considerations to bear in mind, especially for products or treatments that blur the lines between beauty and medical care. This article summarises the current innovation opportunity and considers factors affecting successful product development strategies.