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Minimalist ingredients for today’s hair care routine

To aid consumers seeking minimal ingredients lists, SNF has developed a range of cationic rheology modifiers that are multifunctional, vegan, and sustainable.

The past year has left consumers wanting to simplify their beauty routine. Many are looking for vegan and more sustainable hair care products. What better way of doing this than providing consumers with formulations that use fewer ingredients, are vegan, and sustainable while delivering desired benefits.

Most hair conditioners and masks contain emulsifiers, oils, silicones as ingredients. Formulators typically have to heat these ingredients in order to use them in their formulations. This process requires time and energy. The trend of “less is more” is becoming a requirement. By reducing the number of ingredients in a hair care formulation, consumer companies can save money on the cost of raw materials, time and energy by using cold process formulations. Companies can pass on these savings to the end-users, a win-win in today’s climate

Many personal care chemists are familiar with rheology modifiers based on an inverse emulsion process of polyme

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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