Lubrizol Life Science – Beauty (LLS Beauty) has introduced its 12-strong ‘Skin Caring Makeup Collection
Lubrizol Life Science – Beauty (LLS Beauty) has introduced its 12-strong ‘Skin Caring Makeup Collection. This, it says, “combines the best of skincare and colour cosmetics with artificial intelligence (AI) insights to deliver on the beauty industry’s up-and-coming trends”. The collection comprises
- Face: Serum Foundation-No-Foundation, Silky Lightweight Foundation, Blur Perfecting Primer Serum, Miracle concealer, Glow Makeup Fixer Spray and Glow Makeup Fixer Serum
- Eyes: Brows & Eyeliner Bar, Straightaway Eyeliner, Essential Mascara and Gelly Eyeshadows
- Lips: Tinted Glossy Balm and Vinyl Lipgloss
The colour cosmetics team within LLS Beauty worked with its Foresee Lab to spot trends and then used AI to pull data and insights from social media conversations. This directed them to focus on the top five targeted and trending benefits of smoothness, long-lasting, colour, protection and moisturisation in designing the collection.
