BASF hits the road
BASF has introduced Care Creations on the Road, a new, mobile concept in which its technical, marketing and sales experts in the US host outdoor events for customers
BASF has introduced Care Creations on the Road, a new, mobile concept in which its technical, marketing and sales experts in the US host outdoor events where customers can try sample kits, participate in live demonstrations, ask questions and discuss new trends and industry topics.
The first customer visit took place in the North-Eastern US in May, in partnership with regional distribution partner Azelis. Ingredients highlighted on the tour include:
- Mimiskin, a biodegradable alternative to polymer film formers for sensitive, offering benefits such as pollution protection, breathability, cleansing, hydration and skin radiance
- PeptAId 4.0, a network of four natural peptides, designed using AI, which helps reduce the visible signs of silent inflammation in hair and skin
- Naturally Styled, a collection of clean hairstyling formulations with proven results, featuring the synergistic combination of ingredients Hydagen 558P (INCI: Algin) and Rheocare XGN (INCI: Xanthan gum)