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BASF hits the road

BASF has introduced Care Creations on the Road, a new, mobile concept in which its technical, marketing and sales experts in the US host outdoor events for customers

BASF has introduced Care Creations on the Road, a new, mobile concept in which its technical, marketing and sales experts in the US host outdoor events where customers can try sample kits, participate in live demonstrations, ask questions and discuss new trends and industry topics.

The first customer visit took place in the North-Eastern US in May, in partnership with regional distribution partner Azelis. Ingredients highlighted on the tour include:

  • Mimiskin, a biodegradable alternative to polymer film formers for sensitive, offering benefits such as pollution protection, breathability, cleansing, hydration and skin radiance
  • PeptAId 4.0, a network of four natural peptides, designed using AI, which helps reduce the visible signs of silent inflammation in hair and skin
  • Naturally Styled, a collection of clean hairstyling formulations with proven results, featuring the synergistic combination of ingredients Hydagen 558P (INCI: Algin) and Rheocare XGN (INCI: Xanthan gum)

See more about BASF Personal Care and Nutrition GmbH

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Upcoming Events

NYSCC Suppliers’ Day 2021

Jacob K. Javits Convention Center, New York
10 - 11 November 2021

SCS Formulate

Coventry Building Society Arena
16 – 17 November

Making Cosmetics

MiCo Milano Congressi, Milan
25 - 26 November

in-cosmetics Global 2022 - Paris

1 Pl. de la Porte de Versailles, Paris
5 - 7 April 2022

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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