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In 2020, with men spending a lot more time at home than usual due to the coronavirus pandemic (COVID-19), normal grooming routines have been relaxed, severely impacting sales this year. Spending will also be restricted by the economic impact of the pandemic. Sales will rebound in 2021, before settling back into annually stagnating rates from 2022. Global sales in 2020 have been 41,263.1 EUR million (Retail Values RSP), -4.7% less than previous year but a moderate growth is expected for the three big categories: shaving, toiletries and fragrances.

In addition, facial hair fashion continues to put pressure on men’s shaving, the biggest category.

Men’s shaving remains under pressure in young men due to the facial hair trend. Multiple different styles of facial hair have emerged in this trend, including bushy or trimmed beards as well as “designer” stubble. With far fewer men now considering it important to be clean shaved daily, sales of men

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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