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Products for male grooming and physiology of male skin

It is no longer enough just to re-brand an existing female focused skin care product, and understanding male skin’s physiology is vital for effective men’s products.

Male grooming and cosmetic products for men are on the rise. While humankind is pushing through the new viral pandemic, the beauty world is still infested with another pandemic of new and the newest products for men. All levels of the cosmetic businesses are involved in this wave, from the top selective brands to the small independent manufacturers and handcrafters. The influx of these preparations of all possible forms reflects modern trends, marketing as well as the fact that men are chasing healthy, nice looking skin and trying to transform the simple but boring shaving routine into an exciting, pleasurable ritual.

While we see growing demand for this type of product, some developers apparently miss the importance of the peculiar physiological properties of male skin. This can be explained by several factors, as some of the properties do not significantly impact the efficacy and safety of a formulation, while others become a tribute to some cultural or marketing requir

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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