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Consumers and evolving sustainability concept

Sustainability is an extremely complex concept to fully grasp, but brands are becoming more adept at communicating the messages effectively.

New data has revealed that almost threequarters of UK consumers (71%) do not think brands and retailers are doing enough to make their beauty and personal care* purchases more sustainable. They also identified plastic waste as the main culprit – around half (46%) see it as the biggest sustainability challenge facing the industry.

What do consumers want to see?

When asked what solution they most want to see, one in five consumers (19%) would like less packaging in their beauty and personal care products, while 17% would like more products with natural ingredients and 15% want in-store refill stations so they can re-use existing containers (rising to 18% among Generation Z). The other areas of interest are sustainable packaging (12%) and in-store recycling bins (11%).

The research also found that nine out of ten shoppers (88%; rising to 93% of Generation Z) look for sustainability credentials in their beauty and personal care purcha

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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