Sustainability is an extremely complex concept to fully grasp, but brands are becoming more adept at communicating the messages effectively.
New data has revealed that almost threequarters of UK consumers (71%) do not think brands and retailers are doing enough to make their beauty and personal care* purchases more sustainable. They also identified plastic waste as the main culprit – around half (46%) see it as the biggest sustainability challenge facing the industry.
What do consumers want to see?
When asked what solution they most want to see, one in five consumers (19%) would like less packaging in their beauty and personal care products, while 17% would like more products with natural ingredients and 15% want in-store refill stations so they can re-use existing containers (rising to 18% among Generation Z). The other areas of interest are sustainable packaging (12%) and in-store recycling bins (11%).
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