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Praan adds amaranth oil

US-based Praan Naturals is introducing organic virgin amaranth oil (INCI: Amaranthus Hypochondriacus (Amaranth) Seed Oil) to its range of more than 500 certified organic and conventional natural ingredients for personal care product development

US-based Praan Naturals is introducing organic virgin amaranth oil (INCI: Amaranthus Hypochondriacus (Amaranth) Seed Oil) to its range of more than 500 certified organic and conventional natural ingredients for personal care product development. This is sourced from certified organic amaranth seeds cultivated in Ukraine.

Also known as Prince-of-Wales Feather, Prince’s Feather and Love-Lies-Bleeding, the amaranth is a flowering plant whose seeds have long been used for culinary, medicinal and topical applications. It comprises mainly linoleic acid and is also said to be an excellent source of squalene and vitamin E.

According to Praan, organic virgin amaranth oil helps to maintain radiant skin by supporting normal skin elasticity and helping to minimise the appearance of wrinkles and fine lines. It also helps to condition and protect the hair and scalp in hair care formulations.

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Upcoming Events

Cosmetorium

Palau de Congressos, Barcelona, Spain
20 – 21 October

NYSCC Suppliers’ Day 2021

Jacob K. Javits Convention Center, New York
10 - 11 November 2021

SCS Formulate

Coventry Building Society Arena
16 – 17 November

Making Cosmetics

MiCo Milano Congressi, Milan
25 - 26 November

in-cosmetics Global 2022 - Paris

1 Pl. de la Porte de Versailles, Paris
5 - 7 April 2022

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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