New sheet mask for smiling faces
Kanebo, a skin care brand of Japan’s Kao Corporation, is releasing the Smile Performer mask on 12 September in its domestic market
Kanebo, a skin care brand of Japan’s Kao Corporation, is releasing the Smile Performer mask on 12 September in its domestic market. This follows the 6 August release of multiple easy-to-use, gender-inclusive eyebrow liners and other colour makeup items
Smile Performer is backed by Kanebo’s ‘I Hope’ brand theme and, it says, “offers new ideas for products and messages to lift spirits this autumn, a season when everyday mask-wearing remains the norm”. It was prompted in part by surveys showing that people often feel they have no reason to smile under their masks and this can affect their mood.
The mask’s thick, highly elastic sheet material is saturated with concentrated serum that adheres tightly and follows the movement of the skin. The ingredients include extracts of mallow flower, peach leaf and rice bran, plus methylserine, and it has a fruity, floral fragrance that blends lily of the valley, rose and jasmine accented with Teatopia tea flower.
Kanebo adds that the mask stays firmly in place when the face moves, “bringing out radiance as it moistens and firms” because it lifts the cheeks, the corners of the mouth and the jawline during the ten minutes of recommended use.