As the responses to one of our recent global consumer surveys made clear, there is still a need for effective skin cleansers that also provide instant and long-lasting moisturisation after use. To address this unmet need, DSM has carried out some new studies with its hero ingredient Pentavitin®, a 100% natural, sustainably produced, moisturiser renowned for its moisturemagnet properties. Our findings from these studies show that common skin cleansing formulations containing Pentavitin immediately increase skin hydration for 24 hours, meaning an end to skin dryness post-cleansing or showering. We also found that even with frequent showering, Pentavitin helps reinforce the skin’s barrier while protecting against dryness.
Dry skin, as a result of washing and cleansing is one of the most significant unmet consumer needs today. Around the globe, the preference for different types of cleansing product – bar soap, shower gel or body wash – may vary from regi