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No more skin dryness after cleansing

Consumers are increasingly concerned about the impact of such regular skin cleansing during the pandemic. DSM’s Pentavitin ingredient has ‘moisture-magnet’ properties to alleviate these issues.

As the responses to one of our recent global consumer surveys made clear, there is still a need for effective skin cleansers that also provide instant and long-lasting moisturisation after use. To address this unmet need, DSM has carried out some new studies with its hero ingredient Pentavitin®, a 100% natural, sustainably produced, moisturiser renowned for its moisturemagnet properties. Our findings from these studies show that common skin cleansing formulations containing Pentavitin immediately increase skin hydration for 24 hours, meaning an end to skin dryness post-cleansing or showering. We also found that even with frequent showering, Pentavitin helps reinforce the skin’s barrier while protecting against dryness.

Dry skin, as a result of washing and cleansing is one of the most significant unmet consumer needs today. Around the globe, the preference for different types of cleansing product – bar soap, shower gel or body wash – may vary from regi

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

SCS Formulate 2022

Coventry Building Society Arena
15 - 16 November 2022

8th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
29 - 30 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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