The pandemic has altered many aspects of life, and beauty routines are no exception. Givaudan explores a range of options to suit the new way of life.
As the Coronavirus pandemic is in its second year, its global impact continues to be profound. For the beauty industry, why and how we shop has changed and the crisis has accelerated many emerging trends. From the toll on skin of hand sanitisers and masks to do-it-yourself salon solutions, from achievable self-care to the realities of working from home, consumers are navigating revised routines and seeking out different products. Holistic wellbeing has taken centre stage and is predicted to remain a priority in the postCovid world.
Time for a makeover
Givaudan’s Strategic Marketing & CMI Division has investigated how purchasing behaviour has been reshaped in this ‘new normal’. The data gathered from this ongoing global consumer research suggests that three new beauty-buying profiles have appeared. By adapting to these evolving consumer priorities and relying on solutions already available in Givaudan’s portfolio, brands can continue to meet consumers’ needs and drive positive change, both online and in-store.
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