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Beauty routines get a post-pandemic makeover

The pandemic has altered many aspects of life, and beauty routines are no exception. Givaudan explores a range of options to suit the new way of life.

As the Coronavirus pandemic is in its second year, its global impact continues to be profound. For the beauty industry, why and how we shop has changed and the crisis has accelerated many emerging trends. From the toll on skin of hand sanitisers and masks to do-it-yourself salon solutions, from achievable self-care to the realities of working from home, consumers are navigating revised routines and seeking out different products. Holistic wellbeing has taken centre stage and is predicted to remain a priority in the postCovid world.

Time for a makeover

Givaudan’s Strategic Marketing & CMI Division has investigated how purchasing behaviour has been reshaped in this ‘new normal’. The data gathered from this ongoing global consumer research suggests that three new beauty-buying profiles have appeared. By adapting to these evolving consumer priorities and relying on solutions already available in Givaudan’s portfolio, brand

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

SCS Formulate 2022

Coventry Building Society Arena
15 - 16 November 2022

8th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
29 - 30 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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