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Collaboration to improve product range for textured hair

Dow has announced it will collaborate with The Most, a start-up company specialising in textured hair care solutions, to better understand and address the needs of the underserved multicultural textured hair care market.

Dow provides access to the material science expertise required to transform ideas into business opportunities in the very competitive personal care market. In addition, with one of the broadest portfolios in the industry Dow can help develop ingredients to fill the void in this underserved market.

Dow approached this collaboration with The Most by working closely with representatives of Dow’s Employee Resource Groups (ERGS), such as Global African Affinity Network (GAAN), which representatives continue to play crucial roles as key strategic contributors solidifying the collaboration.

“Our collaboration with The Most is a win-win collaboration that will address one of the world’s oldest beauty needs for people with deep curly to highly coily hair,” said Isabel Almiro do Vale, Global Marketing and Strategy Director for Dow Personal Care. “Strongly aligned with our values and commitment to collaborate to address the most challenging issues in society, we will not only partner to support The Most’s endeavours but also expand our fundamental understanding of textured hair care to serve the needs of the underserved market and enable people of color to treat and style their hair with the proper attention and care.”

“The Most has a big vision for textured hair care and we need big partnerships to carry it through,” said Dawn Myers, Founder and Chief Executive Officer of The Most. “We are thrilled to have Dow as a partner and look forward to this substantive collaboration and the exchange of cultural capital to better serve this industry.”

 

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Upcoming Events

The Society of Cosmetic Scientists, Singapore - 11th SCSS Suppliers Day, August 2021

Marriott Singapore, Tang Plaza Hotel. 320 Orchard Road
Thursday 26th & Friday 27th August 2021

in-cosmetics Global 2021 - Barcelona

Fira Barcelona
5 - 7 October 2021

in-cosmetics Asia 2021

BITEC Bangkok, Thailand
2 - 4 November 2021

NYSCC Suppliers’ Day 2021

Jacob K. Javits Convention Center, New York
10 - 11 November 2021

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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