Collaboration to improve product range for textured hair
Dow has announced it will collaborate with The Most, a start-up company specialising in textured hair care solutions, to better understand and address the needs of the underserved multicultural textured hair care market.
Dow provides access to the material science expertise required to transform ideas into business opportunities in the very competitive personal care market. In addition, with one of the broadest portfolios in the industry Dow can help develop ingredients to fill the void in this underserved market.
Dow approached this collaboration with The Most by working closely with representatives of Dow’s Employee Resource Groups (ERGS), such as Global African Affinity Network (GAAN), which representatives continue to play crucial roles as key strategic contributors solidifying the collaboration.
“Our collaboration with The Most is a win-win collaboration that will address one of the world’s oldest beauty needs for people with deep curly to highly coily hair,” said Isabel Almiro do Vale, Global Marketing and Strategy Director for Dow Personal Care. “Strongly aligned with our values and commitment to collaborate to address the most challenging issues in society, we will not only partner to support The Most’s endeavours but also expand our fundamental understanding of textured hair care to serve the needs of the underserved market and enable people of color to treat and style their hair with the proper attention and care.”
“The Most has a big vision for textured hair care and we need big partnerships to carry it through,” said Dawn Myers, Founder and Chief Executive Officer of The Most. “We are thrilled to have Dow as a partner and look forward to this substantive collaboration and the exchange of cultural capital to better serve this industry.”