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Creating truly personalised beauty regimes

The rise of digital technology is at the forefront of the quest for more personalised products, but there are many aspects to consider.

The beauty industry has seen many significant changes in the last year. While the sector was already moving quickly in its adoption of new technologies and digital capabilities, COVID-19 accelerated the development of these advancements 10-fold. In a matter of weeks, beauty brands were required to transfer their services online, expand their virtual beauty counters and find new ways of interacting with the consumer at home.

While the pandemic presented many unforeseen challenges, it did prompt change in the industry which would have otherwise taken years to implement. Beauty brands have managed to reach a new standard in their personalisation efforts, supporting consumers on their skin care and beauty journeys and building greater long-term brand loyalty.

This was achieved not only by accelerating online platforms and expanding e-commerce capabilities, but by investing in new technologies, remaining reactive to shifting consumer mindsets, and building a new kind

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

SCS Formulate 2022

Coventry Building Society Arena
15 - 16 November 2022

8th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
29 - 30 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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