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Balancing epigenetics for skin wellbeing

Provital has used Artificial Intelligence to demonstrate the emotional impact that its skin care active ingredient has on product users.

Rather than looking younger, the more mature generations want to feel at one with their age and show off the very best version of themselves. Since more than 90% of decisions are made subconsciously, Provital - with its everlasting commitment to innovation and technological progress in the interests of caring for people - used Artificial Intelligence to demonstrate the emotional impact that its active ingredient Wonderage™ had on the subconscious of 47 volunteers, providing a holistic approach to an ingredient with a physical improvement on skin luminosity, hydration and density achieved by its effect on the epigenetic signature and on the endogenous hyaluronic acid production.

Because overall wellbeing is seen as integrative beauty that embraces both the physical aspect and emotional health.

Because happiness is the key to beauty.

Age is no longer a taboo. Health and wellbeing have become the most important aspects over the course of a lifetime.

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

SCS Formulate 2022

Coventry Building Society Arena
15 - 16 November 2022

8th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
29 - 30 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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