Provital has used Artificial Intelligence to demonstrate the emotional impact that its skin care active ingredient has on product users.
Rather than looking younger, the more mature generations want to feel at one with their age and show off the very best version of themselves. Since more than 90% of decisions are made subconsciously, Provital - with its everlasting commitment to innovation and technological progress in the interests of caring for people - used Artificial Intelligence to demonstrate the emotional impact that its active ingredient Wonderage™ had on the subconscious of 47 volunteers, providing a holistic approach to an ingredient with a physical improvement on skin luminosity, hydration and density achieved by its effect on the epigenetic signature and on the endogenous hyaluronic acid production.
Because overall wellbeing is seen as integrative beauty that embraces both the physical aspect and emotional health.
Because happiness is the key to beauty.
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