IMCD Beauty & Personal Care introduces its new brand strategy at the “What’s Next for Beauty!” inaugural virtual show.
During “What’s Next for Beauty! EMEA Virtual Show,” IMCD Beauty & Personal Care unveils its new identity within the personal care industry and to align with IMCD’s group recently launched brand focus and global campaign, “Creating a world of opportunity”.
Irene Cantos, IMCD Beauty & Personal Care Business Group Director, said: “At IMCD, we are passionate about what we do and with each concept we develop, we are constantly exploring creative opportunities to help empower people’s beauty and personal care goals. Such purpose is now emphasized and captured within our business group naming, visual identity and value proposition. Moving from IMCD Personal Care to IMCD Beauty & Personal Care, plus establishing ‘Shaping Tomorrow’s Beauty’ as our business group signature perfectly reflect our mission – this mindset is at our core, driving our motivation, making us unique, more aspirational thereby strengthening our market positioning and differentiation.”
