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Food trend butters delivering premium feel

The food trend is growing in our industry and butters from food ingredients are a great way of tapping into it.

For product formulators, creating a personal care product that delights the consumer is becoming somewhat of a balancing act.

It is no secret that the personal care sector, along with many others across the FMCG category, has seen its share of challenges. Of course, under turbulent market conditions, bottom line profit becomes king.

Often to achieve this, concessions are made in product formulation and sourcing. Under normal market conditions, brands would typically choose higher-value premium ingredients to command a higher price point and capture an engaged audience seeking escapism and a touch of luxury in the everyday. As it becomes a question of shifting products in high numbers, cheaper ingredients tend to flourish as premium quality makes way for volume. Return per product is lower, but sales volumes are of course intended to be much higher in a bid to protect the bottom line.

However, as we know, the personal care sector does not thrive on cos

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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