The website of Personal Care Global

Transformative textures with oil gel emulsifier

Pleasant textures are so important, and here Solvay reveal the benefits of their transformative oil gel emulsifier.

A quick search of “texture” or “format” in Mintel Insights will yield an abundance of listings about innovative launches offering sensory experiences designed to connect customers with products and brands. For example, innovating with jelly textures can be used to evoke excitement and fun in consumers and create an opportunity to boost the product’s benefits with enhanced claims, such as cooling and hydrating. Creating products with gels and jelly textures can add a touch of lightness and bounciness to signal playfulness.1

Oil-based formulations have a wide appeal for consumers who perceive oils as gentle and nourishing, making them ideal for inclusion in personal care products. Oil cleansing has become especially pertinent during the pandemic as skin over-cleansing leads to excessive dryness and strips it of friendly bacteria.2 In the hair care industry, the popular use of hair oils can be traced back to the 4,000 year-old Ayurveda heritage. While Indian consumers are accustomed to using hair oils for overnight treatments, Mintel research suggests that achieving wider appeal in Asia will require products to adopt a routine with a rinse-out step after a 20-minute application to prevent grease and residue build-up.3 The inconvenience of using oils, however, does present a unique opportunity to introduce a more easy-to-use product, such as an oil-ingel, that can provide the consumer with more control during use.

The combination of an oil-in-gel hybrid format provides the ingredients needed to create a recipe with engaging textures and formats. According to Mintel, developing transformative textures that are fun, more convenient or eco-friendly (i.e. use less water) also provides an opportunity to sharpen the focus on facial cleansers during the COVID-19 crisis.2 Consumers are said to associate gelbased cleansers with a refreshing and gentle feel that invigorates the skin. This perception is observed with gel textures that transform to oil upon touching skin for better sebum and makeup-removing effects, or those that foam up when mixed with water for product residue removal.1

Log in or register FREE to read the rest

This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text. If you don't already have an account, please register with us completely free of charge.
Register

Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Step Communications Ltd, Step House, North Farm Road, Tunbridge Wells, Kent TN2 3DR
Tel: 01892 779999
www.step-communications.com
© 2024 Step Communications Ltd. Registered in England. Registration Number 3893025