A quick search of “texture” or “format” in Mintel Insights will yield an abundance of listings about innovative launches offering sensory experiences designed to connect customers with products and brands. For example, innovating with jelly textures can be used to evoke excitement and fun in consumers and create an opportunity to boost the product’s benefits with enhanced claims, such as cooling and hydrating. Creating products with gels and jelly textures can add a touch of lightness and bounciness to signal playfulness.1
Oil-based formulations have a wide appeal for consumers who perceive oils as gentle and nourishing, making them ideal for inclusion in personal care products. Oil cleansing has become especially pertinent during the pandemic as skin over-cleansing leads to excessive dryness and strips it of friendly bacteria.2 In the hair care industry, the popular use of hair oils can be traced back to the 4,000 year-old Ayurveda heritage.
