The website of Personal Care Global

Transformative textures with oil gel emulsifier

Pleasant textures are so important, and here Solvay reveal the benefits of their transformative oil gel emulsifier.

A quick search of “texture” or “format” in Mintel Insights will yield an abundance of listings about innovative launches offering sensory experiences designed to connect customers with products and brands. For example, innovating with jelly textures can be used to evoke excitement and fun in consumers and create an opportunity to boost the product’s benefits with enhanced claims, such as cooling and hydrating. Creating products with gels and jelly textures can add a touch of lightness and bounciness to signal playfulness.1

Oil-based formulations have a wide appeal for consumers who perceive oils as gentle and nourishing, making them ideal for inclusion in personal care products. Oil cleansing has become especially pertinent during the pandemic as skin over-cleansing leads to excessive dryness and strips it of friendly bacteria.2 In the hair care industry, the popular use of hair oils can be traced back to the 4,000 year-old Ayurveda heritage. While Indian consumers are accustomed to using hair oils for overnight treatments, Mintel research suggests that achieving wider appeal in Asia will require products to adopt a routine with a rinse-out step after a 20-minute application to prevent grease and residue build-up.3 The inconvenience of using oils, however, does present a unique opportunity to introduce a more easy-to-use product, such as an oil-ingel, that can provide the consumer with more control during use.

The combination of an oil-in-gel hybrid format provides the ingredients needed to create a recipe with engaging textures and formats. According to Mintel, developing transformative textures that are fun, more convenient or eco-friendly (i.e. use less water) also provides an opportunity to sharpen the focus on facial cleansers during the COVID-19 crisis.2 Consumers are said to associate gelbased cleansers with a refreshing and gentle feel that invigorates the skin. This perception is observed with gel textures that transform to oil upon touching skin for better sebum and makeup-removing effects, or those that foam up when mixed with water for product residue removal.1

Log in or register FREE to read the rest

This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text. If you don't already have an account, please register with us completely free of charge.
Register

Upcoming Events

in-cosmetics Korea 2023

Hall C, Coex, Seoul, South Korea
12 - 14 July 2023

IFSCC 2023

Barcelona International Convention Centre
4 - 7 September

in-cosmetics Latin America 2023

Expo Center Norte, Sao Paulo
27 - 28 September

Cosmetorium 2023

Palau de Congressos de Barcelona
18 - 19 October

SEPAWA 2023

Estrel Congress Center, Berlin
25 - 27 October

California Chapter Suppliers’ Day 2023

Long Beach Convention Center
25 - 26 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Upcoming Events

in-cosmetics Korea 2023

Hall C, Coex, Seoul, South Korea
12 - 14 July 2023

IFSCC 2023

Barcelona International Convention Centre
4 - 7 September

in-cosmetics Latin America 2023

Expo Center Norte, Sao Paulo
27 - 28 September

Cosmetorium 2023

Palau de Congressos de Barcelona
18 - 19 October

SEPAWA 2023

Estrel Congress Center, Berlin
25 - 27 October

California Chapter Suppliers’ Day 2023

Long Beach Convention Center
25 - 26 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

Step Communications Ltd, Step House, North Farm Road, Tunbridge Wells, Kent TN2 3DR
Tel: 01892 779999 Fax: 01892 616177
www.step-communications.com
© 2023 Step Communications Ltd. Registered in England. Registration Number 3893025