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“Classic” biophysical methods for hair & scalp

Testing hair and scalp product efficacy needs accurate testing equipment and study design. Courage & Khazaka give an in-depth overview of the options

Testing hair and scalp product efficacy needs accurate testing equipment and study design. Courage & Khazaka give an in-depth overview of the options

However, there is more to it. Nowadays, social media, most of all Instagram, influences different generations. Besides skin, hair is the characteristic attribute for health, youth and attraction. Hair can even be a communication and political instrument. Just take as an example the men who grow a moustache of their own style every November, the so called Movember, to raise funds for men´s health.2 Plenty of products and treatments are ready to fit the modern hair care market for thin, thick, curly, dry, oily, blonde, coloured, ethnic, young, or old hair. Imagine a claim, the product is already invented. As hair is unique, personalised products flood the hair care market. Respectively, a great number of claims around the various products exists. Hair care rituals can be complemented with food supplements and treatment devices.3

Tests on hair tresses

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Upcoming Events

in-cosmetics Korea 2023

Hall C, Coex, Seoul, South Korea
12 - 14 July 2023

IFSCC 2023

Barcelona International Convention Centre
4 - 7 September

in-cosmetics Latin America 2023

Expo Center Norte, Sao Paulo
27 - 28 September

Cosmetorium 2023

Palau de Congressos de Barcelona
18 - 19 October

California Chapter Suppliers’ Day 2023

Long Beach Convention Center
25 - 26 October

SEPAWA 2023

Estrel Congress Center, Berlin
25 - 27 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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