For many years, surfactants have been a difficult area to introduce natural and sustainable ingredients, but we are seeing real developments in this sector.
The global personal care ingredients industry is changing robustly and creating a new playing field. Cosmetic preferences have transcended to green products, given that products with “green labels” have continued to prioritise natural ingredients.
The use of biotechnology will enable the cosmetic industry to streamline sustainable ingredients and reshape the concept of natural cosmetics. Indeed, consumers are on a quest for certified ingredients and sustainable packaging options. With Europe striving to become carbon neutral by 2050, trends and dynamics will witness a seismic shift in the landscape.
Customers have exhibited profound traction for a healthy skin surface showing a soft, smooth and firm appearance. Surfactants have become the go-to ingredient for the formulation of skin care cosmetics and boost supplier relationship management (SRM). Some of the features such as emulsifying, cleansing, moisturising and solubilising have put a premium on surfactants.
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