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INTERVIEW: Jo Chidley, co-founder of Beauty Kitchen

The question of the sustainability of finished products is a major feature of our industry and has moved from niche to mainstream as consumers have become more familiar with the complex considerations that come under this topic.

Numerous start-ups have emerged who prioritise sustainability above almost all the other traditional claims associated with the beauty and personal care industry. One company making waves is UKbased Beauty Kitchen, which was formed in 2014 by chemist, herbal botanist and sustainability expert Jo Chidley and her husband, Stuart. Beauty Kitchen sell lotions, scrubs, masks, cleansers, soap and shampoos, among other products. Many of the company’s products come in compostable pouches, printed with vegetable inks and made with containers that have been designed to be reused. They were the first UK high street beauty business to certify as a B-Corp in 2016 and as their website mission statement reveals: “We’re on a mission to create the most effective, natural and sustainable beauty products in the world.

Jo has won industry awards, including the ‘Who’s Who in Natural Beauty’ and business awards such as ‘Scale Up Entrepreneur of the Year

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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