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Asia Focus: a wealth of innovation and opportunity

How are trends and technologies developing in the vast, diverse and influential continent?

Asia is a vast and diverse region and is the world’s largest continent with a population of over 4 billion. Naturally, with such an enormous geographical area, Asia’s countries have a wide range of climates and cultures, which in turn develop different cosmetic preferences and trends. Asia is recognised as vital to the development of innovative personal care formulations which have regularly become global phenomena, with countries such as Korea and Japan becoming by-words for trend-setting cosmetics.

In this article we will attempt to present a snapshot of the Asian cosmetics market and highlight the respective characteristics of some of the key Asian countries. To begin with, we spoke to Sneha Varghese, who heads the Consumer Product division at Future Market Insights (FMI), an ESOMARcertified market research and consulting firm, to get an idea of the Asian cosmetics market as a whole: “Probably, you have heard of the term ‘glass skin’, the s

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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