2020 has transformed day-to-day life, but how can we make sense of the cultural changes?
BAMM, a global insight agency based in New York and London, has released a report revealing the extent to which shifting consumer priorities during the COVID-19 pandemic have changed the way they react with brands — perhaps for good.
Typical values and ambitions have been placed aside while people focus on family, independence and new ways to take care of themselves; now and into the future. This could leave brands scrambling to understand and appeal to an evolved buyer, with the consumer of 2021 drastically different to that of 2019.
To help, BAMM identified five key trends shaping these audiences, and what brands can do to reconnect with their loyal customers, and engage new audiences they may never have been able to reach pre-pandemic.
Log in or register FREE to read the rest
This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text.
If you don't already have an account, please register with us completely free of charge.
