Fragrance trends for 2021 explored

Orchidia Fragrances has released their 2021 Fragrance Trend Forecast – Inspiring Trends in the New Reality. The global pandemic has disrupted every aspect of our lives including the fragrance industry in more ways than we can imagine.

As consumers adjust to the new reality, Orchidia has analysed the top trends that will be most influential in shaping the fragrance industry in 2021 and beyond. Orchidia Fragrances studied the latest product releases, market intelligence reports, and social media buzz to shape these trends, including: 

• Essential wellness: Holistic wellness and self-care will be a key focus and remain top of mind for consumers. 
• Conscious fragrance: Now more than ever, consumers are deliberate with their spending and seeking ethical, transparent, purposeful brands.  
• Reimagined formats: Waterless beauty is powering the innovation behind solid formats with a reimagined look to captivate new audiences. 
• Reinventing the consumer experience: New restrictions and physical lockdowns have accelerated digital options to create more customised immersive, sensory experiences.   

The full report details how consumer trends will influence fragrances across product categories in 2021. “Our in-house analysts work closely with our Perfumers to create fragrances that represent the latest in trends and innovation. Our team has conducted extensive primary and secondary research to ensure our clients have the latest industry intel,” said Laura Dembitzer, Director of Marketing and Communications.