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The power of scent to provide wellbeing

Firmenich Fine Fragrance annual trends presentation Mind, Nose + Matter focuses on the theme of RE|GENERATION, giving customers unique insights into how the power of scent can improve wellbeing globally every day.

Based on key proprietary Firmenich market research studies – Conscious Consumer, Premium Wellbeing, COVID-19 Social Media Insights and Post-COVID-19 Surveys – the 2020 Mind Nose + Matter program translates socio-cultural trends into five new fragrance creation platforms.

The five Mind Nose + Matter RE|GENERATION platforms are:

• Reunion – a desire to return to our “roots”, exploring the nature/nurture connection, highlighting biodegradable and renewable fragrances for tomorrow.

• Innocence – embracing the wonder of the “unknown” through unstructured play, featuring a brand-new Firmenich Smell-the-Taste.

• Order – a need to relieve anxiety and find structure through calmness and control, touching on antibacterial claims and the use of Artificial Intelligence to bridge humans and machines.

• Danger – harnessing chaos to create enhanced pleasure and fantasy.

• Revelation – a state of rebirth and balance that creates a sustainable environment, exploring Firmenich’s new White Biotechnology ingredients and upcycling.

Firmenich President, Fine Fragrance Worldwide, Jerry Vittoria, said: “Mind Nose + Matter delivers an exclusive platform for co-creation with our Fine Fragrance customers, based on consumer insights, trends and vision, showcasing new technology, innovation and creative inspiration. We dissect the most current and relevant issues facing consumers today, and show how RE|GENERATION can improve our future.”

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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