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Harnessing mycelium technology for protective hair care

COVID-19 has accelerated economic change, including a laser focus on sustainable practices. These progressive times call for sustainable innovations with consumers advocating for ethical and natural alternative technologies.

Fungi are at the forefront of an environmental and medicinal movement, making them essential for the future of the planet as well as health and innate immunity. Utilising nature’s sustainable infrastructure, Mycofuse Protect from Active Concepts optimises a mycelium technology to shield hair from the damaging effects of heat and chemical processes.

Mycelium, the root structure of mushrooms, is gaining momentum for advances in food, textiles, wound scaffolding and packaging materials. Many of our convenient technologies destroy the environment, but nature offers solutions for versatile and biodegradable alternatives. In nature, mycelium is the final decomposer, working to make components available for reuse in the ecosystem, a true circle of life. Grown under controlled conditions, cultured mycelium eliminates traditional harvesting while protecting natural resources. Mycelium has adhesive capabilities and prompts the concept of nature’s glue. The adhesive properties of mycelium encourage the ability of Mycofuse Protect to attach or fuse to each hair strand and help seal each hair cuticle.

Supported by tensile strength data and microscopy imaging, Mycofuse Protect is a sustainability derived active from cultured shiitake mycelium, offering optimal hair care protection from environmental aggressors and everyday stressors.

 

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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