Croda announced their collaborative partnership with Entekno Materials, bringing new technology to solar protection. Having invested £1.5m in Entekno Materials, Croda have become a minority shareholder and their route to market in personal care.
They will also become an R&D partner, focused on driving innovation and delivering unique, natural and safe inorganic sunscreens to the market.
Entekno Materials is an innovative Turkish company focused on the development of a ‘New Generation of Particle Technology’. “We combine scientific excellence with creativity, honesty and integrity and foster a strong sense of responsibility and faith in a better future,” said Professor Ender Suvaci, Founder & CTO of Entekno Materials. “We are delighted to be working in partnership with Croda, together we will create step changes within the solar protection arena, now and in the future.”
Phase one of the partnership will deliver the Solaveil MicNo range of mineral sunscreens that Croda will introduce to the market in a managed way over the coming few months. This unique range offers exceptionally high protection performance and non-whitening benefits, attributed to the products’ unique micro platelet ZnO structure. The range consists of coated and uncoated powders plus dispersion options, with COSMOS accreditation on several.
Croda are tackling some of the biggest challenges the world is facing today and have made a commitment to be ‘Climate, Land and People Positive’ by 2030. The Croda Purpose is aligned with Entekno’s ethics and both companies recognise the synergies that their partnership offers to such an important sector of the personal care industry.
One of Croda’s targets within its ‘People Positive’ commitment is to protect at least 60 million people annually from potentially developing skin cancer from harmful UV rays, through the use of sun care ingredients. “Smart Science and an ongoing commitment to innovation and collaborative partnerships, such as this one, are key to achieving this target,” saidJennifer Hart, global managing director of Croda’s Beauty Effects Business. “We are excited about the future of solar protection and the innovative solutions that Croda and Entekno Materials will work together to deliver."
