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Review continuity plans to enable K-Beauty/UK trade

Korean beauty (or K-beauty as it is often dubbed) has taken the globe by storm. Its secret to ‘looking as luminous as is humanly possible’ is now sought across the world, and the rise in K-beauty trends in the West over recent years has been rapid.

In fact, In the US, 13% of 10 to 17-year-old girls are interested in trying K-beauty products, and 18% of 18 to 22- year-old women have used these products.

The fun packaging that K-Beauty is renowned for has strong social media appeal, which undoubtedly helps draw this demographic in. However, it is not restricted to the younger or teenage consumer. Indeed, in Europe it has truly come of age, with the likes of Cult Beauty, Net-A-Porter and Selfridges now offering a selection of sophisticated Korean lines that will appeal to consumers serious about their skin care, as well as the K-Beauty obsessive.

European companies have also taken notice, inspired by K-trends and incorporating its innovative solutions into their own lines. For example, UK retailer Primark launched a K-Pop range of cosmetics which quickly sold out, while Yves Saint Laurent has introduced cushion compact foundations and blushers.

According to Jane Jang, senior beauty analyst at Mintel:

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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