BASF Nutrition & Health has brought Velberry, a new, fresh and fruity-sweet fragrance, to the market. Velberry is the first substance developed jointly by BASF and its innovation ecosystem partners for the broad market.
BASF has formed the "Virtual Innovation Ecosystem", combining its own expertise in chemistry, regulatory matters and research & development with the strengths of its perfumery and formulation partners. This collaborative approach accelerates the development of new substances for the fragrance market. There is a high demand among perfumers for new fragrances in order to continuously provide consumers with new fragrance profiles for example in personal care products such as shampoos and body lotions. These new products have to give perfumers more freedom in terms of fragrance creations while meeting growing demands for sustainability, product safety and supply reliability at the same time.
“Velberry lets us successfully meet our customers' requirements for new aroma ingredients that differentiate their fragrances while covering rising demands for sustainable alternatives, all at an attractive price," said Steffen Goetz, head of the BASF Aroma Ingredients division.
The experts search through the entire palette of BASF chemicals for molecules suitable for use as fragrances. The large number of potential candidates calls for a strict selection and prioritization process.
"We ask for feedback from perfumers, jointly evaluate the substances and then develop the most promising candidates. Our pipeline is filled and additional innovations are already on the way," says Ralf Pelzer, head of the New Business Development unit at BASF Aroma Ingredients.
