Strengthen natural skin defences to fight skin ageing

Natpure Xtra Eternity, an active derived from ethically sourced cocoa bean, is a powerful anti-ageing ingredient that acts through two distinct biological pathways to enhance skin smoothness, firmness, and hydration.

Its efficacy has been evaluated in both in vitro and in vivo studies, with results presented here.

According to legend, cocoa was given to Pre-Columbian Indigenous people by the gods (hence the name, Theobroma “Food of Gods”). This legendary origin reflects how important cocoa was to Mesoamericans who incorporated it into food, ceremonies, and medicine. After its discovery by Hispanic settlers, cocoa consumption spread to other countries until it became one of the most sought-after delicacies in the world. Today, scientists have rediscovered its medicinal value, reminding us of its ancient uses. These benefits are demonstrated in a number of studies that point to cocoa as an antiageing ingredient, as shown by enhanced skin firmness and smoothed fine lines. 1–4

Natpure Xtra Eternity fully exploits the anti-ageing properties of cocoa with the help of Sensient Cosmetic Technologies’ patented, clean extraction process: PhytocleanTM. Natpure Xtra Eternity lowers the expression of specific enzymes, thereby preserving the integrity of the extracellular matrix to support skin firmness and enhance smoothness. Additionally, Natpure Xtra Eternity (now referred to as ‘the cocoa bean anti-ageing active’) stimulates the formation of the epidermis to prevent water loss and to reduce skin vulnerability against external aggressors (see Figure 1).

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