It is important in the first instance to understand that the focus of this article is on what we classify as ‘true’, ‘authentic’ or ‘unadulterated’ butters in the personal care market.
Such a butter may simply be defined as “the fat obtained from the fruit, nut or seed from a specific botanical source”. Further to this, it is recognised that a butter will be of a waxy solid or semisolid state at a temperature range of 20°C – 30°C. While butters are significant to the food industry, cocoa and shea being two key raw materials for confectionary, we can equally identify with both as having major importance within the personal care market. That said, butter demand continues to grow but more-so outside of these two historic core materials. What were historically recognised as the base ingredient, or an important component, in many personal care products on which a formulation was focused, butters in the personal care evolution have taken an exotic route through authenticity. Listing Cocoa, Mango or Shea, for example, on the product portfolio, when presented to formulators, now extends to such product names as Cupuaçu, Murumuru and Ucuuba. Multi-functional as they are, the everdeveloping world and increasingly consumer-led demand means formulators are keen to explore the growing number of commercially available butters now present in the market for a variety of skin, lip and hair care applications.
Authenticity
The demand for natural and organic ingredients from the consumer strengthens not only the support of a healthy lifestyle but brings with it an awareness of sustainability. New product development based on natural or organic themes are a core growth focus for both brand owners and manufacturers and in the UK alone, the natural and certified organic product sector increased by 23% in 2019 with a value of £106.4m. The Soil Association Organic Beauty and Wellbeing Market 2020 Report further details that 2019 results showed a ninth year of consecutive double-digit growth and, since 2010, was the third largest growth in percentage terms. On a global scale, 2019 estimations for the market were $36bn and this is predicted to reach $54bn by 2027. The continued upward pattern in these results, and a strong value in sales revenue, has a positive and encouraging effect throughout the entire supply chain. The consumer-led movement via each step ultimately reaches the origin; the raw material producer, which is a very significant achievement.
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