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Catering to the skin of Generation Z

Gen Z’ers range roughly between early puberty and 25 years of age, born between 1995 and 2007. They are an interesting and important demographic group, because they behave rather differently from older generations.

They are described as “activists” with strong opinions and high demands. They are extremely engaged with the environment, for instance. They experience high rates of anxiety and depression, seemingly higher than other generations. A potentially important reason for this is that the cultural stigma that may have kept earlier generations from openly discussing and seeking help for mental health challenges appears to be much less of an issue for Generation Z. Gen Z’ers are much more willing to talk openly about their problems.

Gen Z’ers have a dominant presence on the internet and, through that, have a large influence on daily life of all people. Unlike older generations, they have literally grown up with the internet and with smart phones. They are the ‘iGeneration’, they are the true ‘digital natives’. Social media is their ‘sphere’ and the “Fear of Missing Out” a behavioural driver. An essential add-on

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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