The ‘clean’ movement, which started a few years ago in the personal care market, is more and more of interest to consumers looking for enjoyable but responsible experience. When focusing on the product protection system, this concept is even more relevant.
The list of acceptable preservatives has been shrinking due to regulations and negative press for more than 15 years, urging formulators to rethink the way they formulate. Multifunctionals have a key role to play here, bringing different advantages such as active and excipient properties and sensorial qualities. They enhance the product protection system of the formulations and comply with the main pillars used to describe Clean Beauty: respect for the skin and environmental safety, sustainability, ethics, and transparency. More than ever, these ingredients are in tune with the times.
Did Symrise anticipate, when Hydrolite® 5 was introduced on the personal care market back in 1992, that multifunctional ingredients, such as alkanediols, would become such a great match for today’s progressive formulators trying to respond to market developments and everincreasing regulatory constraints?
The quest for meaningful consumption
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