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A new fragrance resource for ‘natural’ products

More and more brands demand fragrance and other ingredients that are ‘natural’. But consumers and CPL Aromas’ customers ask: ‘What is natural?’. The answer is far from simple, but CPL has found a solution, according to Angela Stavrevska, perfumer and the company’s global marketing & brand director.

CPL Aromas has consolidated years’ worth of natural perfumery experience, marketing knowledge and regulatory expertise into their new Naturals Platform – a system by which CPL can advise, educate and create 100% natural fragrances, ensuring their customers’ marketing requirements are at the forefront of every project.

Angela Stavrevska said that the Platform’s creation is designed to help customers navigate the dynamic natural fragrance market. She explains: “The naturals market is often driven and confused by vague claims and a glossary of terms that doesn’t have official industry recognition or firm definition. We decided to make things easy and clear for customers to pick the right route for their consumers. We have therefore consolidated our marketing, regulatory, raw material and creative expertise in order to help customers understand and tackle the 100% natural fragrance market via our succinct and understandable Naturals Platfo

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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