CPL Aromas has consolidated years’ worth of natural perfumery experience, marketing knowledge and regulatory expertise into their new Naturals Platform – a system by which CPL can advise, educate and create 100% natural fragrances, ensuring their customers’ marketing requirements are at the forefront of every project.
Angela Stavrevska said that the Platform’s creation is designed to help customers navigate the dynamic natural fragrance market. She explains: “The naturals market is often driven and confused by vague claims and a glossary of terms that doesn’t have official industry recognition or firm definition. We decided to make things easy and clear for customers to pick the right route for their consumers. We have therefore consolidated our marketing, regulatory, raw material and creative expertise in order to help customers understand and tackle the 100% natural fragrance market via our succinct and understandable Naturals Platfo
