Appealing concepts for the whole family
In the past, the general care and hygiene of children was very much left to women, and therefore products designed to be used for children were targeted towards mothers. This meant that all aspects of the product – the packaging, the brand, the fragrance – were engineered to appeal to female senses.
This story is Premium Content and is only available to registered users. Please log in to view the full text. If you don't already have an account, please register with us completely free of charge.