Dow has launched an immersive 3D booth experience to offer an exclusive look at the first of many new high-performing, sustainable personal care solutions. While practicing social distancing during COVID-19, customers can connect with Dow from the comfort of their office, home or wherever they are to learn about Dow’s latest solutions in hair, sun and skin care.
“We are leveraging our digital expertise to stay close to our customers and empower them to experience our innovative products in a very dynamic way, regardless of channel or place,” said Eric Peeters, global business director and general manager, Dow Home & Personal Care. “Visitors can digitally dive into the science driving our unique technologies which enable products consumers love and that are safe for people and the planet.”
The virtual booth will shine a light on how Dow applies its material science and formulation expertise to develop cutting-edge products that reaffirm the company’s commitment to harness innovation to make beauty more sustainable. Featured solutions include:
SunSpheres Bio SPF Booster: This bio-based and readily bio-degradable SPF booster enables greater SPF efficiency in sun care and daily skin care. Derived from FSC-certified wood pulp, it works with both organic and inorganic UV filters. It delivers myriad benefits by reducing dependence on UV actives, enabling aesthetically pleasing formulations and minimising the irritation that actives can cause, all while supporting market demand for natural formulations. Consumers can rely on effective skin protection against UV damage while being able to benefit from outdoor activities.
Dowsil Gum Blends: Powered by a variety of carrier fluids selected to create a new sensorial experience, these four new silicone gum blends deliver outstanding performance that customers will love, while empowering brands to create exciting marketing stories. Using Dowsil PMX-1504 Fluid, PMX-1505 Fluid, PMX-1507 and PMX-1508, customers can formulate leave-in hair products globally, including in Europe, and the INCI name is also listed on the China Catalog of Cosmetic Ingredients.
At Dow’s Hair Academy, a series of inspiring video tutorials, customers will learn how to formulate leave-in hair oils using Dowsil Gum Blends that give consumers an application experience they’ll love and create flexible options for their brand story.
Dow will also debut TrendsLab 2020, a series of exciting concept collections that will help formulators get ahead of the consumer curve in product development. With “Holistic Beauty” as its theme, the unique kit will bring digital to an even higher level through an augmented reality App experience that showcases concept formulations aligned to three key pillars in personal care:
Out & About: Busy lifestyles demand multifunctional efficiency and protection, which is why the formulations in this collection offer convenient sun protection and cleansing on the go.
Wholeness: The evolution of wellness. With this collection, Dow helps consumers of all demographics embrace their natural beauty to look and feel better.
Beauty Aces: Formulations that bring to customers the expertise and know-how to develop salon-quality products to help consumers achieve professional level results.
In the virtual booth customers will find information about Dow Home & Personal Care’s commitment to sustainability. In addition, they can connect with leading Dow scientists to engage in dialogues focused on how to start a courageous conversation to help customers reignite consumer trust in their personal care products. Dow’s regulatory experts will also be ready to help customers comply with changing regulations.
