Consumers want to treat their hair as well as their skin, and importantly want it to be healthy. Key to that desire is stimulating healthy growth of hair, which an increasing number of active ingredients claim to assist with, either by slowing down loss of hair or boosting the hair’s regrowth.
Following is a selection of some of the latest hair care actives and hair growth-related products available from key global suppliers.
Hair care
BASF’santi-ageing active ingredient for hair, DN-Age slows down the hair greying process and reduces hair loss. The active ingredient acts on the scalp by preventing UV induced DNA damage. It also protects hair follicle cells to prevent hair greying and hair ageing. DNAge leads to greater hair density: 80 percent of panellists perceived their hair to be stronger, fuller, and thicker. Extracted from Cassia alata leaves and titrated in flavonoids, DN-Age is also COSMOS approved and IECIC liste
