Additionally, consumers have become more aware of the active ingredients in the personal care and cosmetics products they buy, and are driving the market toward more natural formulations, as these are perceived as being safer and more sustainable.
Organic acid preservatives have gained in popularity due to their perception not only as natural and safer, but also as efficacious and cost-effective, unlike many of the other ‘natural’ preservatives. Europe, which is the global regulatory leader in cosmetics and personal care, uses organic acids for preservation at twice the rate of the rest of the world. Formulators worldwide have come to follow the regulations and trends in Europe, especially if they are formulating products intended for sale globally. As a result, the cosmetics and personal care world is realising the advantages of organic acid based preservation. Organic acids face only limited restrictions anywhere in the world from any regulatory body &ndas
