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How can you deliver better hair styling products?

Consumers are intentional and personally invested in their hair care products. They expect outstanding sensorial results with reliable, long-lasting performance, and still demand affordability, convenience and multi-functionality for their daily routine.

At the same time, most consumers are exploring natural and organic alternatives in hair care ranging from shampoo to hair styling products. According to Mintel Group Ltd., 37% of consumers purchased more natural and organic personal care (NOPC) products in 2016 than the previous year. Mintel also reported that 42% of these consumers believe these NOPC products are more suitable for the environment while providing more sustainable benefits without a reduction in sensory performance.1

While consumer demand is rapidly changing that situation, the growth of NOPC products has been less prolific in hair styling compared with other hair product segments. Dow scientists focused a great deal of attention on corn starch as a possible solution. Dow’s newly launched corn-based product – MaizeCare™ Style Polymer – provides natural hair styling benefits while also meeting consumers’ expectations in both performance and sustainability.

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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