Rising consumer awareness about the origin and purity of health and beauty care products has given way to the ‘clean beauty’ movement, one that prioritises natural, organic and plant-based ingredients and places a new emphasis on transparency in ingredient sourcing.
Superfoods, such as almonds, and derivatives from these ingredients, are now finding new opportunities within the personal care sector as consumers look to recognisable ingredients with proven health benefits. Specifically, consumers are re-discovering the benefits of plant-based oils in their neat form as applied on the skin. In a study by the Free From Forum and Hamacher Resource Group,1 88% of skin care consumers agree that they can nourish their skin with the food they eat, and 39% say they want to start buying more plantbased products. Consumers are becoming equally aware of the ingredients they put on their bodies as they are concerned about what they put in their bodies.
Almond oil, one of the most versatile and well-trusted plant oils, has been enthusiastically embraced by global manufacturers of health and beauty products as a natural emollient and moisturiser. Its rich, therapeutic qualities provide unique skin care benefits, and its reputation as a superfood ingredient is paramount for beauty companies seeking to align with consumer demands for transparency and simplicity, while increasing efficacy and authenticity for their products.
The origin of modern cosmetics
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