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Forty shades of green: the trends explained

Following the famous Irish song, we can close our eyes and picture a vast forest of cosmetic products on the market, a wooded landscape made up of many shades of green. Which one is the greenest?

The answer depends on many factors such as the product application, brand concept and also the packaging. In fact, saying a product is “natural” or “organic” has become too generic, and green positioning has evolved into a complex and fascinating matrix involving several environmental aspects. This is why, when starting a new project, it is important to define exactly what green shade the brand concept fits with. 

Here I shall list the latest, as well as the classic shades. 

The organic shade

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Upcoming Events

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Access the latest issue of Personal Care Global on your mobile device together with an archive of back issues.

Download the FREE Personal Care Global app from your device's App store

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