The personal care industry aim to help people in various generations look better. The study of daily beauty habits of these generations is extremely important. This is the reason why IMCD Personal Care Asia Pacific presents the concept of “beYOUty”. A good personal image has a better chance of success in life.
IMCD will exhibit at in-cosmetics Asia 2019, Bangkok, Thailand. We are proud to share our knowledge in market trends, ingredients, target market segments and solutions that best match with customer formulation needs.
Clean Beauty: Focusing on safety over source
In the past, the cosmetic and personal care market was focused primarily on the efficacy. Nowadays, the trend has been transformed into the safety of ingredients over source. This is the revolution of the personal care market. Clean Beauty is the latest trend that concerns the safety of consumers - it means free from a list of toxic products and ingredients that link to a potentially harmful health effect.1
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