The demand for greener cosmetic products has been steadily growing for the past decade. However, modern consumers are posing new challenges to the industry. They want products that make extensive use of natural, vegetable-derived ingredients, but they rightly expect the formulae to be highly effective and esthetically pleasing as well.
Emollients play a major role in delivering sensorial experiences as well as moisturization, a skin benefit that is at the very core of product effectiveness. In this article we describe the first ‘active emollient’ ever produced in the cosmetic industry: Sensolene® Light ET. This emollient has all the characteristics that every eco-conscious cosmetic formulator could desire to deliver superior products that meet the most demanding consumer’s expectations.
Natural cosmetics are no longer a niche market dedicated to a limited group of hard-core green consumers. According to surveys carried out by the British market research firm Ecovia Intelligence, the worldwide turnover of natural cosmetics amounted to approximately 8.4 billion USD in 20101 and it is forecast to reach approximately 16 billion USD at a CAGR of 10% by 2020.2
One of the main drivers of growth in natural cosmetics has been the consumer trend towards healthier and more conscious lifestyles and research has shown the steady growth of “natural claims” in the global cosmetic market.3
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