Personal care products have become an important part of consumers’ daily routines across the globe. As a result, the market size for personal care products, currently estimated at over USD 400 billion, is growing rapidly due to the increasing population, rising awareness of health and hygiene, and advancing income levels, especially in developing countries.
Hand in hand with the rapidly growing personal care market, the personal care ingredients market has been outperforming most other end-use industries in which specialty chemicals suppliers are active, making it an attractive chemical industry segment.
While the global ingredients market value is estimated at close to USD 23 billion, the market value for specialty personal care ingredients in the key regions (including Europe, the United States, Brazil, China, Japan, Southeast Asia, India, and Rest of World) covered in Kline’s recently published Personal Care Ingredients Database, is estimated at USD 13.3 billion in 2018. With respective shares of 31% and 27%, Europe and the United States remain the two largest markets in the world, notably because of their strong orientation toward specialty ingredients. They are followed by China and Brazil, the two strongest markets among the developing countries. Southeast Asia, Japan, and India are the smallest markets covered in our study. In comparison to other markets, Brazil excels with its greater focus on the hair care segment, where hair care accounts for over 50% value share in the total personal care specialty ingredients market. In other regions, hair care accounts for about a 30%40% value share.
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